Creative [Communications], Inc.

Advertising 

Public Relations 

Political Communication

A full service public affairs firm.
 

What we do best. 

CCI is a full service public affairs firm. We are committed to providing results in an efficient and effective manner. Whether your needs include lobbying, advertising, media relations, grassroots campaigns, political consulting or association management, CCI is prepared to deliver the results you desire. Our company has worked hard to attract the brightest and most talented public affairs professionals in Louisiana to fit your needs.

Who we are. 

Creative Communications, Inc. is one of the most reputable public affairs firms in Louisiana. Our company has been providing advertising, public relations and governmental relations services since 1984. The staff at CCI is dedicated to providing exceptional service to all of our clients. We strive to exceed client expectations, while still maintaining a family atmosphere. Our business philosophy, while unique, has proven to be successful by the clients we are privileged to work for and the employees we are fortunate to work with.

 

What we do differently.

CCI is extremely research oriented. We begin each new project by meeting with the client to determine a strategy and set expectations accordingly. We follow a plan of action and communicate with our clients on a regular basis. Our staff is “on-call” at all times in order to best serve our clients.

Team

Randy Hayden
President

Randy is president of Creative Communications, Inc. and one of the most experienced and respected public relations practitioners in Louisiana. As an award-winning journalist, he brings unique knowledge and perspective to any campaign. His background and record of devising and implementing winning communications strategies has made him one of the most sought after professionals in the state. His media and crisis management seminars have been used to train chemical industry leaders, Chamber of Commerce executives and dozens of state and local politicians. He has an excellent relationship with key members of the news media including the powerful Capitol Press Corps as well as the respect of many of the state's most influential business and civic leaders. Randy earned a bachelor's degree in broadcast journalism from Louisiana State University. He is a registered lobbyist and former delegate to the White House Conference on Small Business. Randy has won numerous industry awards, including A.P. and U.P.I. awards for broadcast journalism, an ADDY award for Advertising and two American Chamber of Commerce Executives Awards for public relations. He currently serves as Chairman of the Louisiana Clean Fuels Board of Directors, President of the Louisianans for Energy Coalition Board of Directors, Vice President of the Louisiana Sports Hall of Fame Foundation Board of Directors and is past Chairman of the Up Alliance Board of Directors. Randy is the Executive Director of the Louisiana Propane Gas Association. In August 2018, he was appointed to the Louisiana Workforce Investment Council by Gov. John Bel Edwards to serve as a representative of Louisiana's  energy sector,

Marica Broussard
Account Executive

Marica joined the Creative Communications team over 11 years age and is their Senior Account Executive. She is a 2008 graduate of LSU’s Manship School of Mass Communication where she earned a Bachelor of Arts in Mass Communication with a concentration in Public Relations and a minor in Sociology. She has been involved in grassroots campaigns on various issues including energy, health care, telecommunications and immigration. Marica has been an integral part of event planning teams for accounts including the U. S. Chamber of Commerce, Tony Chachere’s, Up Alliance and the Louisiana Propane Gas Association. She has worked on political campaigns for candidates running for offices of BESE, Public Service Commissioner, State Representative, District Judge and Parish Council. Her design portfolio work includes print ads, logos, billboards and newsletters for political campaigns, the LA Propane Dealers, LPGA, LHSAA and the Baton Rouge Greek Festival. Marica is a skilled photographer and has participated in many events while at Creative from behind the lens and also works behind the scenes on all of our client's social media accounts. She has served on the Manship Hall of Fame Committee for the past 10 years and currently serves as Co-Chair.

Lori Berteau
Office Manager

Lori oversees financial, administrative and internal technology matters. She has over 15 years’ experience in accounts receivable, accounts payable, office management and finance oversight. She joined the Creative Communications, Inc. team over 13 years ago and has supplemented her role during that time to additional avenues throughout the office. Although she is well versed in accounting, Lori oversees all general office matters as well as being our main contact for all outside vendors. She is dedicated to being astute to all technology matters as well as overseeing that the CCI office runs smoothly and efficiently. Additionally, Lori has honed her graphic design talents by maintaining various client websites as well as helping to design logos and advertising layout elements. She is a social media aficionado that has lent her talents for various political campaigns. She always enters projects with an “all hands on deck” attitude. Lori attends Southeastern Louisiana University and is working toward her degree in Social Work.

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Anna Ball
Intern

Anna assists with social media, marketing, client work, public relations and various projects. She is currently a junior at Louisiana State University, pursuing a Bachelor in Mass Communication with a focus in public relations, and a minor in business and sociology. She plans to pursue a career in public relations when she graduates in May 2022. During the months Anna has been with us, she has worked on political campaigns for multiple candidates running for judge and congress, implemented numerous social media campaigns for our clients and has helped with many LPGA efforts as part of their staff. In her free time, Anna enjoys traveling, baking and spending time with her friends and family.

 
 
 

Our Clients.

Public Affairs

CCI has worked on numerous issue campaigns with some of the most well-known public affairs firms in the country including DCI Group, LLC; On Point Advocacy, LLC; and Fleishman Hilliard. Additional clients include the Louisiana Dental Association, Penn Gaming and the Louisiana High School Athletic Association. We have an excellent working relationship with the entire Louisiana Congressional Delegation and staff as well as key influential business and civic leaders throughout the state. CCI has the ability to reach most of Louisiana’s elected officials through a media relations campaign, a grassroots/grasstops campaign or a lobbying campaign.

Political Consulting

CCI is an independent firm with a pro-business philosophy. We work with Republicans, Democrats and Independents alike to help elect true public servants to represent Louisianians. As campaign consultants, the staff at CCI offers a strategic communications plan to the candidate and the campaign staff. Creative Communications has consulted on dozens of Louisiana campaigns including races for Governor, Public Service Commissioner, BESE Board, Sheriff, Mayor, State Senator, State Representative, District Attorney, and local Council positions.

Association Management and Lobbying

CCI lobbies on behalf of the Louisiana non-profit organizations—Louisiana Propane Gas Association. Our company also serves as the administrative office for the group. The Louisiana Propane Gas Association consists of members owning and working for propane dealer and supplier companies in Louisiana and surrounding states. The mission of the LPGA is to increase awareness of the advantages of propane, to promote its safe use through training, and to achieve a favorable regulatory climate for the propane industry as a whole.

FUN FACTS.

CCI has worked for years with every major sports network, providing associate producers, statisticians, stage managers, and other personnel to staff some of the largest sporting events in the world.
In 2012, CCI helped Tony Chachere's launch their new line of sandwich sauces, with the help of Troy and Jacob Landry as seen on Swamp People.
Our President Randy Hayden's degree concentration is actually in journalism, not public relations.
In 2008, CCI received the Douglas Manship, Sr. Torch award for ethics in business by the better business bureau.
Even though Creative Communications is a small business, it has employed over 50 people in its 35-year history.
CCI's first major client was Halpins Carpet in Baton Rouge and it's an account they held for 10 years. 
Creative Communications staff also make up the Louisiana Propane Gas Association staff.
 

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13144 Perkins Road, Suite A

Baton Rouge, LA 70810